Attended the Imaging USA 2009 Photography Expo in downtown Phoenix on Sunday and one thing is for sure, this event is a photographers dream. It certainly exceeded my expectations. I figured I would see many booths with over zealous vendors trying to sell me photography equipment I do not need. It was anything but that!
It was a well organized 223,000 square feet showroom floor featuring the biggest players in the photography industry. This expo gave you the opportunity to try out any camera out on the market, from least to most expensive. No point & shoot’s here.
Best Buy or Circuit City don’t display the high-end Nikon and Canon cameras. Here you can try everything hands on. I mean everything. The digital explosion of photography has taken over! I don’t think I saw one thing that involved film.
Here’s a brief summary of what I saw at some of the biggest booths. No surprise that Canon and Nikon were the most popular at the expo because of their elaborate setups. It was a toss up between those two on how well they used their floor space to encourage you to hang out.
I was disappointed with Sony’s space, since they only had 1 camera with various lenses. 1 camera, come on Sony!
They were featuring their new SnapLab™ Digital Photo Printer which was fun to play with. Wasn’t too impressed with the quality on some prints we got off our SD cards on sight.
We participated in their green screen presentation with a quick lesson in an after-effects software called eXpress Digital. Green screen looks like a fun way to photograph with the ability to manipulate backgrounds. The photographer presenting this session was from the UK and was very engaging. He was using a Canon.
That’s about all Sony had. Oh and the cool lanyards they were handing out.
I enjoyed the presenters Canon scheduled to display their work in a small, intimate setting. Had the opportunity to see Joe Buissink, the photographer that shot Jennifer Lopez‘s wedding. He explained how a photographer should make his photos count and how important it is to sell yourself. After all you are the image of the company. Very interesting speaker. Had me sold!
Canon also had on display every camera they make. One could go up to the representatives and ask any questions while you play with the camera that interests you.
The workshops they had with live models were quite informative and onlookers paid close attention to the tips the Pro’s were giving. Bob Davis, famous for photographing Eva Longoria’s Wedding and others, was doing one-on-one with anyone who stopped by the booth. Time well spent for those people!
Every color printer Canon makes, big or small, was available for you to test and compare print quality. I believe we spent the most time in this booth!
One thing caught my eye right away as we got closer to the Nikon booth. It was the enormous LCD screen they were using to display photographs. At the time, Jim Reed was presenting his unique weather photographs. Simply said, they were beautiful photographs of nature in action. He is a well known storm chaser.
Nikon also had all their cameras on display for us to play with. One of my friends fulfilled his goal of using the Nikon D3, the hottest camera on the market. The smile it brought to his face was worth price of admission. Easy to see why digital has replaced film, the quality is unmatched. I tried some of the Nikon cameras with the long-throw lenses. The clarity you can get from a distance is unbelievable. Those things can get heavy carrying around.
All in all it was a fun way of spending a Sunday afternoon with friends. I should also point out that MacBook Pro‘s and iPhone‘s were being used by everyone. They were either displaying or instructing with a MBP or running through a gallery on their iPhone. I guess if you want to be a photographer, those two items are a must!